Asking for referrals is one of the best ways to grow your pipeline and get new business.
There are two keys to success when asking for referrals.
- ASK OFTEN
- USE THE RIGHT SCRIPT
How do you change a customer’s attitude
The most common referral script salespeople use is this: “Hey, if you know anybody who wants (product/service name) let me know.”
This is downright awful and 99 times out of 100 will NEVER convert into a referral.
Fear not, Cardone Canada is here.
Here is the proper referral script:
YOU:
Who do you know who might enjoy getting into something new like you did? OR Who do you know that I can call today and help them like I’ve helped you? OR Who do you know who would benefit from my product/service?
THEM:
I’ll keep you in mind OR I’m not sure.
YOU:
Who was the first person that popped into your head when I asked?
THEM:
My buddy John might be looking.
YOU:
Great! What’s John’s cell number? What’s the best email for him?
FACT FIND ON JOHN:
What’s important to him / What’s he like? / What’s his current solution?
YOU:
Great. Who else do you know?
It’s simple, it’s easy and it works….if you use it!